Traditional Marketing and Selling V Digital and Social?

Thought for the Day #skills

Traditional Marketing and Selling V Digital and Social?

Some of us still remember telemarketing, telesales, PR, some of us still do it I am sure.

This weekend I was so thrilled to walk through Farnham and have taps on my shoulders from strangers – wishing me luck with opening The Business Cafe.

I had been interviewed by a young journalist on our plans, having forgotten all about it I was so excited when people came up to me in the supermarket and streets and recognised me and wished me success. I ran to WH Smith’s, bought the Farnham Herald and along with my family ooooed and ahhhd over the article.

This morning I woke thinking about how little I use the traditional methods of promotion and selling. I was wondering how you all gain awareness and attraction to your business.

I then thought about telephone selling. I find it impossible when my phone goes and I am not expecting a call, even from a friend! There is zero chance for any sales person to achieve anything.

To build relationships with potential sponsors of The Business Cafe I have used events, exhibitions, LinkedIn, Twitter – but have never tried ringing a switch board of a large company and asked to put through the someone -cold.

How about you? Do you do PR, do you use the phone?

Would love to hear your marketing and sales experiences.

I know we have great sales and PR experts in here – Alison Edgar Gemma Guise and Richard Hillgrove- would love your input


I posted this on our Facebook Group today, if you would like to join this conversation and the Daily Thoughts, please join our Facebook Group where we are real, raw and caring. Search The Business Cafe Global on Facebook or click HERE 

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Post Author: Penny