Do you use business role models to inspire you? Time for some new ones


Thought for the day Tuesday 14th November

Do you use role models to aspire to?

Yesterday there was a news item featuring Facebook, with the Vice President Nicola Mendelsohn, talking about the need to give more confidence, especially to women, to start their own businesses. They stated that one third of the women they surveyed had role models they aspire to.

This came from the work of Emma Jones and Enterprise Nation to Upskill 10,000 women working with facebook to achieve this

 In this feature, they talked about role models and how we all need to aspire to someone. The great thing about what they said was that we need normal people not celebrities or the wealthy; we need people we can relate to that show us the way but aren’t out of reach.

This got me thinking about role models, do I use them, are there people that I want to be like? I think I have different people in different situations. Moments when I want to mirror behaviour, the thought comes into my mind “what would xxxx person do in this situation.

Role Models are clearly a big part of setting a culture in society and in our own lives. It saddens me enormously how the TV allows ‘role models’ to talk to small businesses or entrepreneurial people as thought they are idiots. The grilling and disgrace they like to give on Dragons Den, the way Alan Sugar talks to the people that, while they are not always great examples of our nations skills, they are trying and perhaps more encouragement and less disdain might spark more learning and achievement, surely using fear is out dated. This is bad role modeling.

I have asked Millennials when I talk about starting a business, who are your ‘role models’, I have to say, I am not overly excited when they say the celebrities that they ‘follow’. 

Time for some new role models that we can aspire to be like, and to me that is the hard working, innovative, determined small business owner. I would love a program that showed the real lives and trials and achievements of people like us.

This has inspired me to think about how we can achieve this through our Cafe network, as we open them across the UK, highlight the local business heroes. To me those are my Role Models. So many of you in this community that inspire, teach and share.

How about you, what are your thoughts, do you have people you admire? What are the values that you seek to follow and model. Or even lead with



 To see this conversation (and any poll results) and the Daily Thoughts, please join our Facebook Group where we are real, raw and caring. Search The Business Cafe Global on Facebook or click HERE 

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Post Author: Penny